Social networks are not just for technically-savvy teens anymore. The world has gone digital, and all businesses that wish to stay afloat have to adapt. No matter what kind of entrepreneur you are or you are aspiring to be, a presence on social platforms is a necessity.
6 Best Ways to Promote Your Instagram Blog
If you are looking to start a blog, having a strong social media following would enable you to turn it into a full-fledged business. Opting for a blog operating exclusively on social media can save you the time and money spent on web design and web hosting. And what better place to kick start a career than Instagram?
In 2018, Instagram revealed that it had more than a billion users, with a half logging in daily. You might be one of those avid users, listening to stories about celebrities getting paid absurd amounts of money for a single post. How can you get in on the fun?
1. Set Up Your Business Account
Before you begin developing any marketing strategy, make sure you are putting your best foot forward. The very first and, often, the only thing your potential followers will see is your profile picture and your bio.
Instagram is primarily a mobile platform. No matter how beautiful or insightful your content may be, if your bio is lacking, no one will bother to scroll down.
Therefore, do not omit your biography. Use this space to describe yourself in an effective and concise manner. Add a little personal note to it in order to stand out from the strictly formal crowd.
When you are creating the account, set it to “Business.” You will find this option under “Settings.” Make sure to do this in order to get more detailed analytics that Instagram does not provide to the personal account users. This way, you will be able to learn more about your demographics, reach, and the optimal time for posting your blog content.
2. Make High-Quality Content
You may follow all other tips and still see no success if you skip this crucial step. It cannot be overstated just how important good content is for your blog. You need to be able to give something unique to your followers if you want them to keep coming back. Otherwise, they will find you forgettable and move to a different source of content.
To make high-quality posts, you need to define yourself. What is it you want to blog about? The answer should not be vague. Find your niche and focus on it. Make a list of pieces of content you want to put out and work on creating them. Try to maintain a theme so that anyone can know what your blog is about at first glance.
If you need inspiration, check out your favorite Instagrammers who create in the same niche.
Content creation should be fun, so do not hesitate to attempt new things. Be as original as you wish to be.
3. Don’t Forget About Captions
Any time you snap a picture and decide to upload it on Instagram, add an effective caption that will maximize the potential of the post. Do not merely add emojis or, worse, leave it empty. Add a short story or use the space to promote your blog. Leave a CTA (a call to action). Remind your followers to leave a comment, share the post with their friends, or to simply “like” it.
The caption should also include hashtags. Don’t just spam various overly-broad tags. Use a few that are relevant and focused.
Often it is easy to forget that, behind the numbers and statistics, there are actual humans who want to connect. If your Instagram posts are garnering comments, try and answer them. You don’t have to engage with every single one of your followers, but showing up in the comment section for others to see can make a real difference.
This works in the opposite direction as well. Follow and engage with posts from your fellow Instagram bloggers. If you can’t find them, our tip would be to go to the “tags” option and search for content related to your own. Like and share it to start building online work relationships.
5. Use All Forms of Media
Instagram has been continually upgrading its features in order to keep up with the competition. The form of media most commonly associated with Instagram is still the picture, but there are many other options as well. Post 60-second videos showing your personality, or the Behind the Scenes action. Let your followers get to know you in order to create connections that might spawn a loyal community.
Make good use of Instagram stories. You can utilize these to promote your content — for example, to remind followers of your latest blog post. Tell them to click the link by swiping up. A great feature of Instagram stories is their temporality. You won’t clog anyone’s Instagram feed since the stories disappear after 24 hours.
6. Be Consistent
How many bloggers have started their business venture and have given up because of inconsistency? You don’t want to be one of them. If you are serious about this endeavour, make a schedule and create daily posts. Don’t forget about your followers because, if you do, they will surely forget about you.
Know what you’ll be posting on Instagram ahead of time so that you can tease your audience with future content. This will create excitement, and entertained followership will keep coming back on their own accord.